JP Graziano

JP Graziano is the oldest Italian grocer in Chicago. Opened in 1931, the family-run operation has become a staple in the West Loop neighborhood and boasts some of the city's favorite subs. Fellow designer Jen Serafini and I came up with a new branding concept to refresh their current visual identity by focusing on their rich history and quality product. The colors lend themselves to a more traditional Italian look, while the clean and simple typography balances out the style by bringing in some more modern touches.