J.P. Graziano Concept Rebrand on The Design Blog

Recently, fellow designer and I concerted a rebrand for one of our favorite Chicago mainstays: J.P. Graziano Grocery & Sub Shop. We developed an identity refresh for the 4th-generation family-owned store, based on their rich history and fan following. We were really pleased with how it turned out and were happy to see it shared on such design sites as The Design Blog:

"Jen and Jack wanted to collaborate on a branding project together, so they decided to rebrand their favorite sandwich shop, JP Graziano, as a concept design.

JP Graziano is one of the oldest and most recognized sandwich shops and Italian grocer here in the West Loop of Chicago. They pride themselves on a rich history and generations of a family owned business, which is something Jen and Jack wanted to focus on and celebrate in their new concept. The colors lend themselves to a more traditional Italian look, while the clean and simple typography balances out the style by bringing in some more modern touches. They had a ton of fun building this brand out, from postcards to stickers and sandwich wrappers."